good news, everyone

It’s an auspicious day here in Vancouver, as every single social problem – housing, hunger, drug abuse, resources for those at risk – has been solved!

At least, that’s what I assume has happened .. otherwise, why else would a church have the available funds for multiple high-profile billboards in the city, promoting themselves? Surely it means there isn’t a single thing they could spend the money on that would, as per their own missions and that of that book they follow, help those in need. And that’s great! They’ve successfully solved the housing and hunger problems in the city, so they can spend the extra money on advertising! A job well done, chaps!

.. this has been bugging me for a while. Billboards are not cheap. Wouldn’t all that money spent on not just one or two but a whole lot of giant posters be better spent actually helping people? You say you want to spread the word. What’s more effective, do you think? Huge ugly advertising along busy streets and in bus shelters, or actual shelters for those who need them? How do you compare the number of hearts or minds you might change by showing a picture versus the impact you could have by, oh I don’t know, actually doing as Jesus did and reaching out to your fellow man?

I don’t get it, and it bothers the hell out of me.

this is helping.

this is helping.

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